Wineries
Tasting room visitors are the highest-intent buyers you'll ever have. Capture them.
A digital loyalty card in Apple Wallet for wine club memberships, tasting room visits, and bottle purchases. One card. Every interaction.
Card mechanics that work for Wineries
Membership
Wine club membership is the primary recurring revenue product — a digital card delivers and renews it automatically
Learn moreReward
Points-based rewards work well for wineries with retail bottle sales and high per-transaction value
Learn moreStamp
Good for tasting rooms with a defined visit reward — a free tasting after five paid visits
Learn moreWine club membership that renews itself
A push notification fires 30 days before membership expiry. The card holder renews before they lapse. You collect without chasing.
Tasting room visitors become members on the day
A QR code at the tasting counter lets visitors add the loyalty card during their visit — the highest-intent moment you'll ever get with them.
Bottle purchases earn toward the next visit
A reward card that credits tasting room and retail purchases builds a balance that brings the customer back for the experience, not just the wine.
Push notifications
Your card talks to them. You set the rules once.
Win-back fires automatically when a card holder goes quiet. Geolocation nudges fire when they're within 100 meters of your door. Transaction confirmation fires on every scan. None of it requires anyone on your team to do anything.
- Win-back push — 28-day silence trigger, always running
- Geolocation push — 100m proximity, zero staff input
- Transaction push — confirmation fires on every scan
- Free, unlimited, on every plan
You're 2 stamps away from a free reward
A visitor who drives to your vineyard has already decided they like you. The loyalty card makes sure you keep them.
Winery tasting room visitors are not casual customers. They drove to a specific location, spent time, spent money, and left with a positive experience. The conversion rate from tasting room visitor to wine club member is the single most important commercial metric for most wineries — and it almost always happens in the first visit or not at all. A digital loyalty card that can be added at the tasting bar, in the moment, removes every friction point between intent and enrolment. The membership card in their wallet is the relationship.
Digital loyalty and membership cards for wineries
Wineries operate a commercial model that depends on converting one-time visitors into long-term members. The tasting room is the acquisition channel; the wine club is the recurring revenue engine. The gap between a positive tasting experience and a signed wine club membership is where most winery revenue is lost — not because the customer didn't want to join, but because the friction of signing up in the moment was too high.
Digital loyalty cards for wineries reduce that friction to a single tap. A QR code at the tasting bar or on the table allows visitors to add a loyalty or membership card directly to Apple Wallet or Google Wallet during their visit. No app download, no account creation, no form to fill in. The card is added, the relationship is captured, and every subsequent interaction — bottle purchase, return visit, event attendance — is logged and rewarded.
Wine club membership management is the primary commercial application. Digital membership cards show status, tier, and expiry date on the lock screen. Renewal reminders fire automatically 30 days before expiry. Event invitations and new release announcements reach every card holder via push notification at zero cost per message, bypassing the email deliverability and open rate challenges that most winery marketing faces.
For wineries with retail components — cellar door sales, online orders for pickup, mixed case purchases — a reward card that credits purchases toward tasting room experiences or exclusive member events creates a loyalty loop that connects every transaction back to the physical location where the relationship is deepest.
Build your winery loyalty card today.
No credit card · No hardware · No developer · 14-day free trial
