Automations
A customer earns a reward. Your CRM already knows.
Connect Hardcards to everything you already use. No code. No developer. No duct tape.
5,000+ apps via Zapier and Make·Native Shopify and Square triggers·Full REST API on Pro
A stamp triggers an action.
New stamp → row in Google Sheets. Reward redeemed → Slack notification. Member joined → Mailchimp tag. Any loyalty event can trigger any downstream action — without touching it.
A purchase enrolls the customer.
A new Shopify or Square order automatically issues a loyalty card to the buyer. No manual step. No staff prompt. The card lands in their wallet before the order confirmation email arrives.
Every event syncs.
Customer profiles, transaction history, loyalty balances, and lapsed customer flags — flowing to your CRM, your analytics tool, or your data warehouse automatically.
Connects with
…and 5,000+ more via Zapier and Make
Zapier + Make
Build your loyalty automation in Zapier. No developer needed.
Hardcards is a native Zapier and Make integration. Every loyalty event — stamp earned, reward redeemed, card holder added, customer lapsed — is available as a Zapier trigger. Every card action — issue a card, add a stamp, update a balance, fire a push — is available as a Zapier action. Build the automation in your browser. It runs in the background forever.
- Triggers: stamp.earned · reward.redeemed · cardholder.created · cardholder.lapsed
- Actions: card.issue · stamp.add · push.send · balance.update
- Available on Growth and Pro
Shopify + Square
A new order places the card in their wallet. No staff prompt.
Connect Hardcards to your Shopify store or Square account and every new order automatically triggers a loyalty card issue. The customer receives their card before the order confirmation email lands. No manual enrolment. No staff reminder. No friction at the point of sale.
- New Shopify order → loyalty card issued instantly
- New Square transaction → stamp added or card issued
- Existing customers matched by email — no duplicate cards
- Works on Growth and Pro via Zapier · native webhook on Pro
Hardcards · Stamp card
Sarah's coffee card
3 of 10 stamps
Webhook events
Every loyalty event. Available as a webhook.
All events fire in real time. Payloads are JSON. Full documentation available on signup.
Outbound webhooks on Growth. Bidirectional on Pro.
Growth plan webhooks fire outbound events to your endpoint. Pro adds bidirectional webhooks — send events to Hardcards from any external system — plus full REST API access.
See Pro plan →Need more control? The API gives developers full access.
The Hardcards REST API lets developers issue cards programmatically, log transactions from any source, query card holder balances, trigger push notifications, and build custom automation logic — independent of Zapier or Make. Full endpoint documentation, authentication guides, and code examples are available on signup.
curl -X POST https://api.hardcards.co/v1/cards/issue \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"card_type": "stamp",
"customer_email": "sarah@example.com",
"customer_name": "Sarah K.",
"program_id": "prog_abc123"
}'{
"id": "ch_xyz789",
"status": "issued",
"wallet_url": "https://hardcards.co/pass/ch_xyz789",
"customer": {
"email": "sarah@example.com",
"name": "Sarah K."
},
"card_type": "stamp",
"stamps": 0,
"created_at": "2026-04-24T09:14:00Z"
}API shape shown for illustration. Full documentation available on signup.
Which integrations are on your plan.
| Starter | Growth | Pro | |
|---|---|---|---|
| Zapier / Make (outbound webhooks) | — | ✓ | ✓ |
| Zapier / Make / n8n (bidirectional) | — | — | ✓ |
| Shopify integration | — | ✓ | ✓ |
| Square integration | — | ✓ | ✓ |
| Outbound webhooks | — | ✓ | ✓ |
| Bidirectional webhooks | — | — | ✓ |
| Full REST API | — | — | ✓ |
| Custom automation logic | — | — | ✓ |
A loyalty program you have to manage manually is a loyalty program you'll eventually stop running.
The businesses that get the most from Hardcards are not the ones with the most sophisticated stack. They are the ones who wired up three automations on day one and then forgot about them. New Shopify order issues the card. 28-day silence fires the win-back. Reward redemption fires the Slack alert. None of it requires anyone to do anything. That is the point. The automation layer is what makes the loyalty program durable — not dependent on a staff member remembering to do something, or an owner finding time to run a campaign.
Questions.
No. Zapier and Make integrations are built in a browser with no code. Most automations take under 10 minutes to configure. The REST API is available on Pro for developers who want full programmatic control — but it is not required for any standard integration.
Zapier and Make outbound webhooks are available on Growth and Pro. Bidirectional webhooks — where external systems can send events to Hardcards — and the full REST API are Pro-only.
No. The Shopify integration runs via Zapier on Growth, and via native webhook on Pro. No Shopify app installation is required.
Yes. Any loyalty event — new card holder, stamp earned, reward redeemed, customer lapsed — can be sent to HubSpot, ActiveCampaign, Klaviyo, or any CRM that accepts a webhook or Zapier trigger. The event payload includes the customer's email, name, card type, current balance, and timestamp.
Yes. The REST API supports programmatic card issuance from any external system — your own booking platform, a custom POS, a third-party CRM, or any application with HTTP request capability. Available on Pro.
Yes. Pre-built Zap templates are available in the Zapier marketplace for the most common Hardcards workflows — Shopify order to card issue, new card holder to Mailchimp, reward redemption to Slack, and more. Available after signup.
All webhook payloads are JSON objects containing the event type, a timestamp, the card holder's ID and contact details, and the relevant loyalty data for the event — stamp count, balance, reward status, or session count. Full payload documentation is available in the developer docs on signup.
Wire it up once. It runs without you.
No credit card · Zapier integration live on day one · API docs on signup
