Treatment packages, VIP tiers, and win-back automation. All in Apple Wallet.

Medical spas and aesthetic clinics operate a loyalty model centred on high-value treatment relationships built over months and years. Clients who receive Botox, dermal filler, laser treatments, or other aesthetic procedures return on defined schedules — typically every three to six months for maintenance — and the commercial value of each retained client compounds significantly over time. The challenge is maintaining the client relationship between appointments and ensuring return visits happen on schedule rather than when the client eventually notices the treatment has worn off.

Digital loyalty cards for med spas deliver membership tier status, treatment package tracking, and reward programs to Apple Wallet and Google Wallet under the clinic's own branding. The white-label feature is particularly important in the med spa context — clients expect the clinic's aesthetic standards to extend to every interaction, and a third-party branded loyalty card undermines the premium positioning that justifies the treatment prices.

VIP membership cards carrying Gold, Platinum, or Founding Member status create a visible tier system that motivates upgrade and retention simultaneously. Monthly treatment credits, member-exclusive pricing, and early access to new procedures are communicated through the push notification channel — reaching the most valuable clients first, without requiring any additional marketing spend.

Treatment course tracking — Botox series, laser packages, chemical peel protocols — is delivered via multipass cards that show remaining sessions on the lock screen. A push notification when the client is two sessions from completing their course prompts rebooking for the next series, closing the gap between treatment completion and renewal that is the primary source of client lapse in the med spa category.