Florists
Seasonal peaks and occasion buyers. A loyalty card captures them in between.
A digital loyalty card in Apple Wallet for florists. Reward every purchase, reach every customer before Valentine's Day and Mother's Day, and keep regulars coming back for the weekly arrangement.
Card mechanics that work for Florists
Stamp
Works well for florists with a regular subscription or weekly arrangement customer base where visit frequency is consistent
Learn moreReward
Spend-based rewards suit florists with wide transaction value variation — a £10 bunch versus a £200 wedding arrangement
Learn moreCashback
Good for florists with a high proportion of large occasion purchases where a cashback balance gives the customer a specific reason to return for their next event
Learn moreOccasion buyers come back for every occasion
The customer who bought from you for Valentine's Day is the same customer who needs flowers for Mother's Day, an anniversary, and a birthday. A loyalty card keeps you in their phone for all of them.
Seasonal campaigns reach the right people first
A broadcast push a week before Valentine's Day, Mother's Day, or Easter — announcing pre-order availability or a limited arrangement — reaches every card holder before they've decided where to order.
Weekly arrangement customers are your recurring revenue
A regular who collects a weekly bunch of seasonal flowers is your most stable revenue stream. A loyalty card rewards their consistency and makes you the obvious choice every week.
Push notifications
Your card talks to them. You set the rules once.
Win-back fires automatically when a card holder goes quiet. Geolocation nudges fire when they're within 100 meters of your door. Transaction confirmation fires on every scan. None of it requires anyone on your team to do anything.
- Win-back push — 28-day silence trigger, always running
- Geolocation push — 100m proximity, zero staff input
- Transaction push — confirmation fires on every scan
- Free, unlimited, on every plan
You're 2 stamps away from a free reward
A florist's best customers come back for every meaningful moment in their life. The loyalty card makes sure you're there for all of them.
Florists serve the full arc of a customer's emotional life — birthdays, anniversaries, bereavements, celebrations, apologies, proposals. Each occasion is a separate transaction, often months apart, but they are all decisions made by the same person who already knows and trusts the shop. The loyalty card is the thread that connects those separate occasions into a relationship. The push notification sent three days before Mother's Day is not a marketing message — it is a helpful reminder from a shop the customer already intends to use. The stamp card is the reason they come back to you specifically when the next occasion arrives.
Digital loyalty cards for florists and flower shops
Florists serve two distinct customer types with very different purchase patterns: the regular buyer who purchases flowers on a consistent weekly or fortnightly schedule, and the occasion buyer whose purchases are clustered around specific calendar events and personal milestones. Both represent significant loyalty opportunity, but the mechanisms that retain them differ materially.
Digital loyalty cards for florists capture both customer types through stamp and reward programs delivered to Apple Wallet and Google Wallet. The weekly arrangement customer earns a stamp on every purchase, building toward a reward that motivates continued loyalty to the same florist rather than picking up a supermarket bunch when the habit temporarily breaks. The occasion buyer accumulates reward credits across Valentine's Day, Mother's Day, anniversary, and birthday purchases — building a balance that provides a specific financial reason to return for the next occasion.
The push notification channel is the primary commercial tool for florists managing seasonal demand peaks. A broadcast push sent one week before Valentine's Day, announcing pre-order availability, a limited luxury arrangement, or early access for card holders, reaches every customer in the database at the moment the purchase decision is forming — before they have started browsing alternatives or placed an order with an online delivery service.
Geolocation push notifications are particularly valuable for high-street florists. A card holder walking within 100 meters of the shop on a Friday afternoon — the peak impulse purchase window for flowers — receives a gentle nudge that costs nothing to deliver and converts proximity into a visit that would not otherwise have happened.
Build your florist loyalty card today.
No credit card · No hardware · No developer · 14-day free trial
